Shaking Things Up With Marketing for the 21st Century

Things are just not the same as “the good-old days.” We have to shake things up a bit. We have to put our thinking caps on to see where our marketing dollars should be spent. To quote a friend of mine, Bob Burg, “people do business with people they know, like and trust.” So how exactly do you get them to know, like and trust you? You establish long-term relationships with them. You have to “touch” people up to ten times to get them to buy from you. You need to contact them up to 10 times with emails, direct mail, social media, phone calls, networking, etc.

Below are a few ways to help get the word out about your business and establish long-term relationships:

1. Website – Every business should have a professionally designed website.

2. Social media – You should be on the top three social media platforms, Facebook, LinkedIn and Twitter. Post at least once a day on each.

3. Blog – Post at least once a month on your blog. I use WordPress but there are many from which to choose. Just search online.

4. Articles – You are the expert in your field. Write articles and submit them to as many places as will take them. I have several articles in

5. Video emails – Don’t just send a text message. Shake things up a bit, surprise your prospect or client with a video email. You can also do broadcasts and screen shares. I use But search online for more.

6. Networking – Attend as many networking events as possible. Some are free others are very inexpensive. Join your local chamber of commerce and attend the mixers. I also suggest

7. Newsletters – Include the articles you write, specials, new services and products. I use Constant Contact but there is MailChimp and many others.

8. Personalized Cards – People love to get personalized mail. I use Send Out Cards to send my new clients a postcard or greeting card and sometimes even a small gift.

9. Recorded Phone Calls – These are great to remind members of a meeting or in an emergency. But they are also great to advertise new products and services. I use But you can find more options online.

10. Webinars or Workshops: You are the expert so help others learn too. The best way to get people to listen to you is to teach them something. and have webinar options and you can find more online.

11. YouTube – A YouTube channel will help you get your videos online. Don’t forget to post them on your LinkedIn and Facebook pages.

12. Press Release – Have a press release professionally written and email it to as many magazines and newspapers as you can. Also, search online for free websites to post them.

13. Contact Manager – Keep a list of your clients and prospects. I use QuickBooks Contact Manager, but you can use Excel, GoldMine, ACT! or others. Just search online for more.

You can use one or a combination of these services to help grow your business. Remember, you cannot do the same old thing, you have to shake things up a bit.

Cindy Freland is the author of several business networking articles. Freland is an award-winning virtual assistant and founded Maryland Secretarial Services, Inc. in 1997. She can be reached at (301) 352-7927 or or visit her web site at


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