Easy Guide to Your Facebook Business Page,
by Cindy Freland
This easy, step-by-step guide helps you design your own Facebook business page. It includes tips to navigate through your page, color screen shots and how to design cover and profile photos and what to post for the best return on investment (ROI).
Get your business in front of 850 million people worldwide with Facebook. Besides your website, social media is the best way to reach the most people for the least amount of money. Facebook is the most popular for sharing thoughts, articles, events, new products and services, specials, photos, questions and videos.
Use the 80/20 rule for posting. 80% should be helpful, informative or educational material and 20% should be promotional about your company. Photos, graphics and videos get the most shares and responses.